Timely Decisions Boost Colorado Builder – Builder Magazine – June 29, 2010
Sacrifice and countercyclical decisions arepaying off for Boulder Creek Builders, a Colorado builder specializing in patio homes and townhouses. This year, as sales fluctuate dramatically for many builders, Boulder Creek expects its closings to more than double to 78 units and its revenue to rise by nearly 60% to $19 million.
David Sinkey, one of Boulder Creek’s four owners, whose father started the business as Cliff & Associates in the mid-1970s, attributes his company’s recent success to the willingness of its partners to resist the temptation to spend profligately on land or themselves, and to focus instead on repositioning the business for recovery.
That effort dates back to early 2008, when market conditions were eroding, and most local builders were retrenching. “There was a complete void in marketing among our competitors,” says Sinkey. That’s when he and his partners decided the time was right for rebranding.
At the time, the company operated as Cessna & Associates, and it was struggling with “name confusion” among its customers, recalls Lance Jackson, a Denver-area marketing consultant who has worked with such builders as Richmond American, Del Webb, and Shea Homes. Jackson says Boulder Creek’s owners could also see that its communities lacked “continuity” and may have been succeeding “in spite of themselves.”