Young at heart: Designing homes for the new 50+ market - Professional Builder, March 12, 2012

Posted April 3, 2012 In The News

Discard old-hat approaches to home and community design. Aging baby boomers are more active, independent, and youthful than the preceding Eisenhower generation.

Whether you call them aging baby boomers, empty nesters, or active adults, 50+ home buyers are a powerful market segment that many builders would love to tap – although getting them to buy is more difficult nowadays. The economy is largely to blame; according to a study of the 55+ market by the MetLife Mature Market Institute and the National Association of Home Builders, the housing downturn and the recession of 2008-09 made buyers more practical, with increased importance on financial rather than aesthetic reasons for choosing a new home.  Read More…